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Track record

Built, led and delivered

More than fifteen years across Europe and the Middle East, building companies from the ground up, structuring teams, opening markets and creating the relationships through which high-value business is done. Selected outcomes are published where they can be stated accurately. Client identities, sensitive mandate details and non-public commercial information remain private.

CurrentDubai

Managing Director

Preeminent Properties, Dubai
Context
Dubai real estate firm founded by Abdallah Lemsagam, an internationally connected entrepreneur with a background in professional football representation and club ownership.
Mandate
Lead the business: advise private clients and international investors on prime and off-plan real estate across Dubai and Abu Dhabi, and open a direct channel for European and francophone capital.
Nature of results
Commercial leadership, team structuring and market development, with the francophone channel as a distinct commercial advantage. Preeminent Properties received a Meraas and Nakheel Quarterly Award for Q1 2026.
Real estate
Since 2024Middle East

Board Member, Middle East

Premium Leaders Club
Mandate
Conceive and run brand and public-relations initiatives, and cultivate relationships with UHNWIs and C-level leaders, with personalised attention and tailored service.
Network
RecentDubai

Managing Director

Kamani Living, Dubai
Context
Dubai real estate company founded by Umar Kamani, founder of PrettyLittleThing. Reported directly to the founder.
Mandate
Executive responsibility for commercial performance, operations and team leadership.
Nature of results
Built and led the team, structured the commercial organisation and instilled the operating discipline required to sustain performance. Recommended in writing by the founder.
Real estate
2025Dubai

Sales Director, International & European Markets

Real Estate Masters, Dubai
Mandate
Led and scaled a team of advisors across off-plan and secondary markets, driving expansion into international and European segments.
Recognition
Named the No.1 channel partner with Sobha (H1 2025) and recognised among Emaar's top-20 brokerages.
Real estate
HospitalityDubai

Co-founder

Liaisons & Manières, Dubai
Context
A high-end hospitality consultancy, featured by Khaleej Times and Communicate.
Mandate
Connect private clients, brands and venues, and turn places into destinations.
Nature of results
Repositioned venues, strengthened public relevance and delivered high-demand, sold-out events.
Public sources
Khaleej Times; Communicate.
Hospitality
AdvisoryEurope · MEA

Expert in F&B Strategy & Hospitality

Focus
Consults on F&B strategy and hospitality transformation: a data-driven approach to positioning restaurants, hotels and entertainment spaces for long-term performance.
Visit Retail Experts Group Hospitality
AdvisoryInternational

F&B & Hospitality Expert

FEBC Group
Context
A full-service hospitality group active in procurement, F&B concepts and pre-opening activation for international hotel and venue projects.
Hospitality
15+ yearsEurope & Middle East

Real estate leadership & sales

Europe and the Middle East
Foundation
Built businesses from scratch: departments, CRM, lead engines and the first sales. Restructured revenue-driven teams and delivered significant revenue growth across businesses he led.
  • Top seller at NEW IMMO for three consecutive months.
  • At NEW IMMO, sold five apartments to a single client within one month.
  • At Maisons Vesta, secured the fastest sale, within 10 days of joining.
  • At Maisons Vesta, sold the company's most expensive custom individual house project.
Career
Certifications & credentials

Real Estate Brokerage Training Certificate (RERA)

Dubai Real Estate Institute (DREI)

Access to Real Estate Professions

House of Training, Luxembourg

Food and Beverage Manager

Università Bocconi

Principles of Public Relations

University of Colorado Boulder

Brand Identity and Strategy

IE Business School

IOBSP (Intermediaries in Banking Transactions and Payment Services)

Orias, France

Education

Master’s degree, Finance & Financial Management

IMC European Business School · 2015 to 2016

Bachelor’s degree, Wealth Management, Insurance & Banking

Institut de communication et de commerce supérieur (Icosup) · 2013 to 2014

Advanced technician’s certificate, Real Estate

CCI Formation Moselle · 2011 to 2013

This page describes the nature of each mandate and its outcomes. Selected outcomes are published where they can be stated accurately; client identities and non-public commercial information remain confidential and are available under appropriate terms. Named references are used with permission.